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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Effective Communication Skills
Friday
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September 
27
 at 
7:00pm
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Effective Communication Skills

Effective communication skills are essential for the smooth and effective functioning of a business. Effective communication enhances the relationship between the manager and his team members. It is also instrumental in achieving the goals of any business. Communication helps managers build trust among their people. If you want your employees to work efficiently and productively, you must ensure that they possess effective communication skills.

Effective communication skills are necessary for an organization's success. Team working, productivity, improved quality of work, reduction in cost, and increased profitability - these are some of the most important outcomes achieved by organizations that have invested in training their employees in effective communicating. Effective communications can improve the performance and quality of interactions among coworkers, customers, management, and other stakeholders.

However, if you want your employees to work efficiently and productively, you need to ensure that they have effective communication skills. Effective communication skills training is one of the steps to ensure this. Effective communication skills training is one of the most critical things you can do for your business. You should not take it lightly. Take the time to evaluate the effectiveness of the training you are providing to your employees, and make sure that your workforce has the skills that will allow them to be effective communicators.

There are many different things that you need to consider when you want to make sure that your people are effectively communicating. This may seem like an overwhelming task. However, all you have to do is consider a few points to help you determine whether your people are effective communicators or not. These tips can help you assess the overall effectiveness of the communication skills of your employees.

First and foremost, if you want your employees to be effective communicators, you must provide them with training courses on how to be effective. Effective training courses should teach the basic skills that every effective communicator must know. These are the skills that will allow your staff to communicate effectively with each other, and sometimes with their supervisors. Training courses should also include information about how to use the appropriate body language and use the right tone of voice. All of this information will allow your staff to be more effective communicators in the workplace.

When it comes to effective communication skills, your staff needs to be taught how to build effective relationships with their coworkers as well. At the end of the day, building effective relationships within your team is extremely important if you want your team to be successful. To build effective relationships and bonds with your coworkers, your employees should be taught effective rapport building skills. This may seem like an incredibly complicated skill set, but effective rapport building skills can make your employees feel comfortable with each other and at ease in the workplace.

Lastly, your company needs to have an effective communication skills training program in place. This is the final part of your staff's training plan. The effective communication skills training will teach them how to overcome the many obstacles that they face in their everyday work lives. The obstacle course is a series of learning sessions that aim to teach them how to be effective at communicating with customers and peers. In this section, your employees will be shown how to communicate effectively, how to communicate in group settings, and how to use personal expression to show their creativity.

Effective training courses should teach your employees all of these skills. When they know how to communicate effectively, they will be able to solve problems in a more efficient and creative way. They will also be able to use their body language correctly and know when to use formal and informal body language to get the job done. By taking all of this advice into consideration, you will have no trouble finding communication training courses that are going to put your staff on track to having effective communication skills training.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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